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    • est New Nude Lipsticks est New Nude LipsticksWe’ve expanded our natural lipstick shades with more nudes, browns and neutral tones. Peep below for complete coverage on 12 just launched lipsticks from 100% PURE.Skincare // Guides // October 19, 2017 // 100% PURE®Facebook Twitter Pinterest E-mailLipstick lovers, we’ve heard your pleas for more nude, brown, and neutral toned lipstick shades. To celebrate fall, 100% PURE is expanding our world famous Cocoa Butter Matte Lipsticks and Fruit Pigmented Pomegranate Oil Anti Aging Lipstick with twelve new lipsticks: caramels, buttery toffee, and dusty taupes are the latest beauty trend and there’s no need to trade health for beauty. Beauty isn’t pain and we’re here to prove it with our natural fruit pigmented technology! Do you wonder what actually colors your lipstick? Well we’ve traded traditional toxic chemicals for vitamin-packed fruit dyed makeup, because we believe the combo of beauty and brains will never go out of style.New Cocoa Butter Matte Lipsticks Shades[Left to Right: Cassia, Mirage, Nopal, Cacti, Winecup, Mojave, Sahara]Cocoa Butter Matte LipsticksFinish: MatteVegan: YesGluten Free: YesCruelty Free: YesShade Range: 18Are you a matte lipstick lover? Do you also LOVE endless combinations of beautiful dusty rose or neutral brown hues? Look no further than our expanded Cocoa Butter Matte Lipstick Collection. We set the bar high with our first launch of matte lipsticks and we’re back for round two. We’re giving you exactly what you asked for, fellow lipstick junkies -- and could hardly contain our excitement with this 7 matte lipstick shade expansion, equipped with shade names inspired by stunning desert flora.Our rich fruit pigmented semi-matte lipsticks have been a top-seller since their launch last fall, and for good reason! We’ve formulated eleven bold, on-trend shades so you don’t need to compromise beauty for your health. “Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern with 100% PURE formulas," says Susie Wang, co-founder of 100% PURE. Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety, hydrating base of cocoa butter and shea butter to moisturize your pout. Did you know that our Cocoa Butter Matte Lipsticks are also vegan and gluten free? Rice powder and pure cocoa butter were key ingredients in achieving that natural, perfect matte finish.7 New Cocoa Butter Matte Lipsticks ShadesCocoa Butter Matte Lipstick: CassiaShade Description: Neutral, deep antique pinkBest Skin Tone and Undertones: warm, cool, or oliveCocoa Butter Matte Lipstick: MirageShade Description: Cool, deep dusty pinkBest Skin Tone and Undertones: cool or oliveCocoa Butter Matte Lipstick: NopalShade Description: Neutral, deep, vibrant rubyBest Skin Tone and Undertones: warm, cool, or oliveCocoa Butter Matte Lipstick: CactiShade Description: Cool toned sepia-brownBest Skin Tone and Undertones: cool or oliveCocoa Butter Matte Lipstick: WinecupShade Description: Cool toned, antique berryBest Skin Tone and Undertones: cool or oliveCocoa Butter Matte Lipstick: MojaveShade Description: Warm, clay-brownBest Skin Tone and Undertones: warm or oliveCocoa Butter Matte Lipstick: SaharaShade Description: Neutral toned, deep nudeBest Skin Tone and Undertones: warm, cool, or oliveCocoa Butter Matte Lipstick: Pink CanyonShade Description: Dusty nude pinkBest Skin Tone and Undertones: warm, cool, or oliveCocoa Butter Matte Lipstick: SandstoneShade Description: Clay orange nudeBest Skin Tone and Undertones: warm or oliveCocoa Butter Matte Lipstick: Pricky PearShade Description: Vibrant coral pinkBest Skin Tone and Undertones: warm or oliveCocoa Butter Matte Lipstick: Cactus BloomShade Description: Vibrant orangeBest Skin Tone and Undertones: warm or oliveCocoa Butter Matte Lipstick: SonoraShade Description: Orange redBest Skin Tone and Undertones: warm or oliveCocoa Butter Matte Lipstick: MarrakeshShade Description: FuschiaBest Skin Tone and Undertones: cool or oliveCocoa Butter Matte Lipstick: CurrantShade Description: Deep berry redBest Skin Tone and Undertones: warm, cool, or oliveCocoa Butter Matte Lipstick: Blood OrangeShade Description: Classic brick redBest Skin Tone and Undertones: cool or oliveCocoa Butter Matte Lipstick: TempestShade Description: Neon lilacBest Skin Tone and Undertones: cool or oliveCocoa Butter Matte Lipstick: HyacinthusShade Description: Deep berry purpleBest Skin Tone and Undertones: cool or oliveCocoa Butter Matte Lipstick: AubergineShade Description: Deep eggplantBest Skin Tone and Undertones: cool or oliveNew Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks Shades[Left to Right: Clover, Bee Balm, Thistle, Zinnia, Buttercup]Fruit Pigmented Pomegranate Oil Anti Aging LipstickFinish: GlossVegan: YesGluten Free: YesCruelty Free: YesShade Range: 23Chock-full of potent fruit pigment (and not to mention vitamin c and tons of anti-aging antioxidants), pomegranates are 100% PURE’s top darling in the fruit category; that’s why we’re thrilled to share our expanded Fruit Pigmented Pomegranate Oil Anti Aging Lipstick Collection. Super moisturizing pomegranate oil is expertly blended into a creamy base of shea butter to create a super concentrated anti-aging formula that keeps your lips soft and boasts long lasting color. Conventional lipsticks are made with synthetic chemicals, dyes, preservatives or toxins: basically everything you want to keep away from your lips! We dare you to compare -- go ahead, we’re not worried. Our natural fruit pigmented lipsticks are long lasting and healthy: truly the best of both worlds!5 New Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks ShadesFruit Pigmented® Pomegranate Oil Anti Aging Lipstick: CloverShade Description: Deep, neutral pink-nudeBest Skin Tone and Undertones: warm, cool, or oliveFruit Pigmented® Pomegranate Oil Anti Aging Lipstick: Bee BalmShade Description: Warm, deep peachy pinkBest Skin Tone and Undertones: warm or oliveFruit Pigmented® Pomegranate Oil Anti Aging Lipstick: ThistleShade Description: Cool, rosy milk chocolateBest Skin Tone and Undertones: cool or oliveFruit Pigmented® Pomegranate Oil Anti Aging Lipstick: ZinniaShade Description: Cool, deep rosy brownBest Skin Tone and Undertones: cool or oliveFruit Pigmented® Pomegranate Oil Anti Aging Lipstick: ButtercupShade Description: Cool, deep pinkBest Skin Tone and Undertones: cool or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: PeonyShade Description: True pale pinkBest Skin Tone and Undertones: warm or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: HibiscusShade Description: Deep, neon red-orangeBest Skin Tone and Undertones: warm or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: CalypsoShade Description: Berry redBest Skin Tone and Undertones: cool or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: DahliaShade Description: Deep wine redBest Skin Tone and Undertones: cool or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: PoppyShade Description: Bright blood redBest Skin Tone and Undertones: warm, cool, or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: NarcissusShade Description: Deep PinkBest Skin Tone and Undertones: cool or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: MagnoliaShade Description: Bright bubblegum coralBest Skin Tone and Undertones: warm, cool, or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: CalendulaShade Description: Coral Pink NudeBest Skin Tone and Undertones: warm, cool, or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: FoxgloveShade Description: Berry Pink MauveBest Skin Tone and Undertones: cool or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: PrimroseShade Description: Bright PinkBest Skin Tone and Undertones: warm, cool, or oliveFruit Pigmented Pomegranate Oil Anti Aging Lipstick: MelonShade Description: Coral PinkBest Skin Tone and Undertones: warm, cool, or oliveWhat’s My Skin Undertone?No matter if your skin is fair, medium, or deep, everyone has a tone to their skin; that’s the most important factor to consider when searching for your perfect shade of lipstick, since you’re essentially color-matching. Check out a basic color wheel: you’ll see that ‘cool’ tones inhabit one side of the wheel, ‘warm’ tones inhabit the opposite side, and green lives somewhere in between. This ‘green’ (aka ‘olive’) tone is considered more neutral, as it splits the difference between both sides of the wheel.The general rule of thumb is that you choose colors that match your skin tone, but it’s ultimately up to you to rock whichever color you feel fabulous wearing; rules need not apply when it comes to beauty! Check out the basic skin tone breakdown below (it’ll help you navigate the guide above):COOL SKIN TONES: Pink, Blue undertonesWARM SKIN TONES: Yellow, Golden undertonesOLIVE SKIN TONES: Mix of Green, Red, and Yellow undertonesIf you can’t get enough lipstick eye candy, check out our complete 100% PURE lipstick guide: How to Find The Perfect Natural Lipstick Formula. Stay tuned for more exciting makeup launches!Tags: Shopping Guides, Skin Care, Top Rated
    • Find Your Perfect Natural Lipstick Find Your Perfect Natural LipstickThe complete guide to every 100% PURE natural lipstick formula with lipstick swatches and shade descriptions.Makeup // Guides // How-To's // Updated on Sept 5, 2018 // 100% PURE®Facebook Twitter Pinterest E-mailA beauty lover can never have too many lipsticks... right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some eye candy in store for you!Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this straightforward natural lipstick guide, we’ll guide you through finishes, shade descriptions, and lipstick swatches. Get ready to meet your one true natural lipstick love!What Lipstick Finish Should I Get?Color might be the first thing you notice in a natural lipstick, but the second most important factor is the finish. We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal style. We’ll help you find exactly what you’re looking for in a natural lipstick, minus the missteps.Types of Lipstick FinishesMatte and gloss and satin, oh my! Have you ever stood in your local paint department, obsessively comparing eggshell to semi-matte paint chips? Well, choosing your lipstick is just like choosing your wall paint finish. Lipstick finish matters, and can drastically change the vibe of any shade or makeup look. We’re comparing common lipstick finishes, to make it easier for you to decide which one is right for you. Peep below to explore high impact lipstick finishes to low-key pouts.High GlossTry: Lip Caramel: Red VelvetTo sum up this high gloss lipstick finish, think vintage candy red convertible. It’s here, it’s sexy, and it demands to be seen. High gloss shine is extra in a big way. This unforgettable finish is perfect for making your pout the center of attention while the rest of your makeup takes a backseat.GlossTry: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: DahliaRichly pigmented, smooth and ultra hydrating best describe a traditional gloss finish lipstick. These classic creamy formulas are the perfect balance of high shine and matte. The Goldilocks of lipstick finishes. Because of the ultra creamy formula, gloss lipsticks perform best when used in conjunction with a natural lip liner to prevent bleeding or feathering.SatinTry: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: PoppySatin finish gives off that perfect middle ground shine, and can vary from shade to shade. The majority of satin finish natural lipsticks are highly pigmented and opaque. They serve a smooth feeling (and lustrous look) on your lips.MatteTry: Cocoa Butter Semi-Matte Lipstick: SonoraMatte lipsticks are somewhat new to the game, but we predict they’ll be an everlasting makeup trend. Every makeup artist has at least a few matte lipsticks in regular rotation. Matte lipsticks are the complete opposite of gloss or shine. The flat and almost powdery finish has a way of making even the most daring shades wearable. That means matte lipsticks tend to flaunt more universally flattering hues.SheerTry: Fruit Pigmented Lip Glaze: PomegranateA Lip Glaze is a hybrid of a lipstick and lip balm. It’s best used when you’d like a sheer to semi-sheer layer of color on your lips for a low maintenance look. This barely there lip product will deeply moisturize your pout while it enhances your lips natural beauty. The semi-transparent pop of color will become a staple on your “I woke up like this” days.TintTry: Fruit Pigmented Lip & Cheek Tint: Cranberry GlowMeet your multitasking hero that colors cheeks AND lips! It’s a blendable and buildable formula, with a creamy butter-balm texture. They’re also a step above on opacity compared to a lip butter. The easy push-pop tube makes it super travel-friendly for adding color on-the-go.ShimmerTry: Gemmed Lip Gloss: GarnetRemember High Gloss? Meet its close friend, Shimmer. Shimmery gloss has the same high impact shine without the deep, saturated color. Any lip product included in the shimmer category will have light reflecting qualities that will make your lips sparkle and shine. Color opacity on shimmery glosses usually leans light to none at all.ButterTry: Fruit Pigmented Lip Butter: PomegranateA lip butter is best described as your favorite lip balm with the tiniest bit of color. The ultimate goal of this formula is hydration and healing for your lips, with low-commitment color. Swipe on with your finger or a Cruelty Free Retractable Lip Brush L10 and you’re good to go!Before You Choose Your Perfect Lipstick Shade...We know how tempting it is to dive head-first into the lipstick pool. But to be sure you’re picking the most flattering shade for you, start by identifying your skin tone first. No matter if your skin is fair, medium, or deep, everyone has a tone to their skin. That tone is the most important factor to consider when searching for your perfect shade of natural lipstick.Check out the basic skin tone breakdown below. It will help you navigate the guide coming up next:COOL SKIN TONES: Pink, Blue undertonesWARM SKIN TONES: Yellow, Golden undertonesOLIVE SKIN TONES: Mix of Green, Red, and Yellow undertonesYour Guide to EVERY Natural LipstickOur fruit pigmented natural lipsticks get their color from fruits like pomegranates, raspberries, and plums -- not synthetic dyes. When you look below at our stunning lipstick swatches, you’ll wonder why you ever considered using a lipstick colored with crushed bugs. These natural lipsticks are packed with antioxidants, vitamins, and deeply moisturizing butters for a multitasking lip treatment. It’s a 2-for-1; basically beauty and brains in a lipstick tube.Cocoa Butter Matte LipstickFinish: MatteVegan: YesGluten Free: YesCruelty Free: YesShade Range: 24We’ve formulated almost twenty on-trend matte lip colors so you don’t need to compromise beauty for your health. “Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern," says founder Susie Wang. Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety base of cocoa butter and shea butter to moisturize your pout. Rice powder is the key ingredient in achieving that perfect matte finish.PRO TIP: Expand your Cocoa Butter Semi-Matte Lipsticks shade range but mixing two or three lipsticks together. Create a custom shade that’s truly unique to you!DESERT ROSEShade Description: Raspberry jam redBest Skin Tone: warm, cool, or oliveOASISShade Description: Berry wineBest Skin Tone: warm, cool, or oliveSAVANNAShade Description: Pink mauve cocoaBest Skin Tone: warm or olivePLUME PINKShade Description: Nude pink mauveBest Skin Tone: cool or oliveSTRAWBERRY CACTUSShade Description: Peachy pink coralBest Skin Tone: warm or olivePROTEAShade Description: Neutral berry red with fuschia undertoneBest Skin Tone: warm, cool, or olivePINK CANYONShade Description: Dusty nude pinkBest Skin Tone: warm, cool, or oliveSANDSTONEShade Description: Clay orange nudeBest Skin Tone: warm or olivePRICKLY PEARShade Description: Vibrant coral pinkBest Skin Tone: warm or oliveCACTUS BLOOMShade Description: Vibrant orangeBest Skin Tone: warm or oliveSONORAShade Description: Orange redBest Skin Tone: warm or oliveMARRAKESHShade Description: FuschiaBest Skin Tone: cool or oliveCURRANTShade Description: Deep berry redBest Skin Tone: warm, cool, or oliveBLOOD ORANGEShade Description: Classic brick redBest Skin Tone: cool or oliveHYACINTHUSShade Description: Deep berry purpleBest Skin Tone: cool or oliveAUBERGINEShade Description: Deep eggplantBest Skin Tone: cool or oliveSAHARAShade Description: Deep, neutral nudeBest Skin Tone: warm, cool, or oliveMOJAVEShade Description: Warm, clay brownBest Skin Tone: warm or oliveWINECUPShade Description: Cool-toned, antique berryBest Skin Tone: cool or oliveCACTIShade Description: Cool-toned sepia brownBest Skin Tone: cool or oliveAGAVEShade Description: Warm, chocolatey nude brownBest Skin Tone: warm or oliveNOPALShade Description: Neutral, deep, vibrant rubyBest Skin Tone: warm, cool, or oliveMIRAGEShade Description: Cool, deep dusty pinkBest Skin Tone: cool or oliveCASSIAShade Description: Neutral, deep antique pinkBest Skin Tone: warm, cool, or olivePomegranate Oil Anti Aging LipstickFinish: Satin-GlossVegan: YesGluten Free: YesCruelty Free: YesShade Range: 16Pomegranate is one of our favorite fruits for oh-so-many reasons. It’s chock-full of potent fruit pigment as well as vitamin c and anti-aging antioxidants. We’ve formulated our Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks with super moisturizing pomegranate seed oil in a creamy base of shea butter. This super concentrated anti-aging formula will keep your lips soft with long lasting color. It’s basically a lip treatment that happens to be in your perfect lipstick shade.PEONYShade Description: True pale pinkBest Skin Tone: warm or oliveHIBISCUSShade Description: Deep, neon red-orangeBest Skin Tone: warm or oliveCALYPSOShade Description: Berry redBest Skin Tone: cool or oliveDAHLIAShade Description: Deep wine redBest Skin Tone: cool or olivePOPPYShade Description: Bright blood redBest Skin Tone: warm, cool, or oliveNARCISSUSShade Description: Deep pinkBest Skin Tone: cool or oliveMAGNOLIAShade Description: Bright bubblegum coralBest Skin Tone: warm, cool, or oliveCALENDULAShade Description: Coral pink nudeBest Skin Tone: warm, cool, or oliveFOXGLOVEShade Description: Berry pink mauveBest Skin Tone: cool or olivePRIMROSEShade Description: Bright pinkBest Skin Tone: warm, cool, or oliveCLOVERShade Description: Deep, neutral pink-nudeBest Skin Tone: warm, cool, or oliveBUTTERCUPShade Description: Cool, deep pinkBest Skin Tone: cool or oliveZINNIAShade Description: Cool, deep rosy brownBest Skin Tone: cool or oliveBLACK ROSEShade Description: Cool, deep wine colorBest Skin Tone: cool or oliveTHISTLEShade Description: Cool, rosy milk chocolateBest Skin Tone: cool or oliveBEE BALMShade Description: Warm, deep peachy pinkBest Skin Tone: warm or oliveFruit Pigmented Lip GlazeFinish: Semi-Opaque GlossVegan: YesGluten Free: YesCruelty Free: YesShade Range: 20Have you been looking for that perfect blend of a natural lipstick and lip balm? Look no further than our Fruit Pigmented Lip Glaze. This cruelty-free lip formula was created to give you the finest sheer wash of color for your lips. All twenty gorgeous lip glaze shades will cover your lips with highly nourishing vitamins and antioxidants. Treat your lips to deep hydration with skin softening avocado butter and cocoa butter. Lip Glazes are perfect for on-the-go makeup application; quickly swipe onto lips and you’re ready to get back to it! Stash one in your pocket, gym bag, or office drawer.PRO TIP:Oh no! You accidentally extended your Lip Glaze bullet too far out and it broke off! Don’t stress, pop the bullet into a small container with a lid and apply as normal with our Cruelty Free Retractable Lip Brush L10.SULTRYShade Description: Warm peachy brownBest Skin Tone: warm or oliveDAIQUIRIShade Description: Medium pinkBest Skin Tone: warm, cool, or oliveSEDUCEShade Description: Coral nudeBest Skin Tone: warm or oliveCOQUETTEShade Description: Dusty rose nudeBest Skin Tone: warm, cool, or oliveMELONTINIShade Description: Peachy coralBest Skin Tone: warm, cool, or oliveVIXENShade Description: Warm dusty pinkBest Skin Tone: warm or oliveCORALINEShade Description: Red coralBest Skin Tone: warm, cool, or oliveROSEHIPShade Description: Deep berry brownBest Skin Tone: warm, cool, or oliveROSE PETALShade Description: Deep mauve pinkBest Skin Tone: warm, cool, or olivePEACHShade Description: Deep peachy coralBest Skin Tone: warm or olivePEACH BELLINIShade Description: Purple pinkBest Skin Tone: cool or oliveRHUBARBShade Description: Deep berry pinkBest Skin Tone: cool or oliveLYCHEEShade Description: Deep pink brownBest Skin Tone: warm, cool, or oliveFIGShade Description: Deep pale mauveBest Skin Tone: cool or oliveELDERBERRYShade Description: Deep pink mauveBest Skin Tone: warm, cool, or oliveVELVETEENShade Description: Dusty nude pinkBest Skin Tone: warm, cool, or oliveCABERNETShade Description: Deep brick redBest Skin Tone: warm or oliveSTRAWBERRYShade Description: Soft berry pinkBest Skin Tone: warm or oliveCHERRYShade Description: Deep purple berryBest Skin Tone: cool or olivePOMEGRANATEShade Description: Deep pinky redBest Skin Tone: warm, cool, or oliveFruit Pigmented Lip ButterFinish: Semi-SheerVegan: YesGluten Free: YesCruelty Free: YesShade Range: 4These pocket-size lip products offer a subtle hint of color a nourishing base of avocado, shea, and cocoa butter. Give your lips a cooling peppermint refresh with our Fruit Pigmented Lip Butter Collection for on-the-go lip application. Our super hydrating lip butters will moisturize with a little kick of color while you’re out and about. The non-greasy, creamy formula will leave your lips silky and lightly pigmented all day long.PRO TIP:Keep your Lip Butters fingerprint free by applying butters to your lips with our Cruelty Free Retractable Lip Brush.CRANBERRYShade Description: Deep red wineBest Skin Tone: warm, cool, or olivePEACHShade Description: Bright coralBest Skin Tone: warm or olivePOMEGRANATEShade Description: Deep purple wineBest Skin Tone: cool or oliveSTRAWBERRYShade Description: Medium earthy redBest Skin Tone: warm, cool, or oliveLip CaramelFinish: High GlossVegan: YesGluten Free: YesCruelty Free: YesShade Range: 10We created the Lip Caramel Collection for all beauty lovers who want intense, highly-pigmented liquid lipsticks. Intense, saturated color from fruit and achiote seeds is what infuses this lightweight liquid lip formula. Our innovative Lip Caramels combine the smooth texture of gloss with the high performance effects of a natural lipstick. Each lip caramel’s subtly sweet scent of vanilla and caramel will leave you reminiscing over delectably sweet treats!PRO TIP:Apply the Lip Caramel directly to lips, outlining first for a clean line. Leave as is for a high gloss finish, or blot gently with a tissue for a stained look.RUM NOUGATShade Description: Peachy nudeBest Skin Tone: warm or oliveBUTTERCHEWShade Description: Pinky brown nudeBest Skin Tone: warm, cool, or oliveGANACHEShade Description: Medium rosy nudeBest Skin Tone: cool or oliveTRUFFLEShade Description: Deep mauve brownBest Skin Tone: cool or oliveCHERRY CORDIALShade Description: Bright berryBest Skin Tone: cool or oliveSCOTCH KISSShade Description: Bright red-orangeBest Skin Tone: warm or oliveRED VELVETShade Description: Deep classic redBest Skin Tone: warm, cool, or oliveSORBETTOShade Description: Medium pink-purpleBest Skin Tone: cool or olivePLUM WINEShade Description: Deep purple wineBest Skin Tone: cool or oliveMELON DROPShade Description: Bright coral pinkBest Skin Tone: warm, cool, or oliveGemmed Lip GlossFinish: High GlossVegan: YesGluten Free: YesCruelty Free: YesShade Range: 8Our Gemmed Lip Gloss Collection was inspired by the beauty of semi-precious and precious gemstones. We’ve captured the sparkle and glimmer of these stones in a natural lip gloss formula. The high shine from vitamin E and vegetable glycerin is deeply moisturizing. Our sheer formula is made with six finely crushed gemstones: Labradorite, Moonstone, Australian Opal, Pyrite, Sunstone, and Mica. The lip gloss applicator was thoughtfully made with a hole in the center so it can hold more product, to allow for faster and easier application.PRO TIP:Our long lasting Gemmed Lip Gloss can be used by itself or layered on top of our other natural lipsticks to create more dimension and high gloss to your lips.CITRINEShade Description: Sheer peachy redBest Skin Tone: warm or olivePEACOCK OREShade Description: Sheer pinky redBest Skin Tone: warm, cool, or oliveRAINBOW AURAShade Description: Sheer peachy nudeBest Skin Tone: warm or oliveROSE QUARTZShade Description: Sheer pinky purpleBest Skin Tone: cool or oliveMOONSTONEShade Description: Sheer mauve nudeBest Skin Tone: warm or oliveRUBYShade Description: Semi-sheer deep magentaBest Skin Tone: cool or oliveCRYSTALShade Description: Sheer pale nudeBest Skin Tone: warm, cool, or oliveGARNETShade Description: Semi-sheer deep redBest Skin Tone: cool, or oliveIf you can’t get enough lipstick eye candy, check out our Top 10 Lipsticks Inspired by Roses. Have you ever wondered what colors your lipstick? Your questions are answered on our in-depth dive into Do You Know What's Really In Your Natural Lipstick? And if you’re serious about making the switch to natural makeup, check out our other comprehensive guide, How to Choose the Best Natural Foundation. Safe, beautiful, and natural ingredients for the win!Tags: how-to, Makeup, Shopping Guides, Top Rated
    • he Ugly Truth about Dry Shampoo and... The Ugly Truth about Dry Shampoo and Why Natural Shampoo is BetterWe’re uncovering why conventional dry shampoo is bad for your hair.Posted on February 23, 2018Written by: 100% PURE®Are you a dry shampoo addict or just use it in a pinch? We’ve all been there, maybe you hit snooze a few times too many, or you’re trying to extend your blowout session an extra day. Dry shampoo can be a beauty game-changer but it can also be a hidden source of toxins and future scalp problems. We’re covering all the in’s and out’s of dry shampoo with an easy to follow guide on how to properly shampoo your hair with natural shampoo. An incredible recent study released a few days ago by ScienceMag just revealed that our personal aerosol products, such as hairspray and dry shampoo, could be adding a significant amount of air pollution, and is rivaling Los Angeles car emission pollution via ground level ozone exposure. Yikes. If you don’t know, now you do. Keep on reading to learn why natural shampoo is better for healthy, volumized hair.Top 5 Dry Shampoo Questions Answered1. Does Dry Shampoo Actually Clean Your Hair?ANSWER: The short answer, no. Dry shampoos should not be a replacement for actual hair cleansing and clarifying with shampoo. Our scalps need the benefit of shampoo cleansing to rid our heads of excess scalp oil. If you’ve been relying heavily on dry shampoo to cut down your shower time, we’d recommend only using a natural dry shampoo when you absolutely need it. Otherwise you’re risking damage to your follicles and the potential of dandruff.2. Is Aerosol Dry Shampoo Better Than Powder Dry Shampoo?ANSWER: Absolutely no on this one. While the convenience factor might be enticing - just a few quick sprays to blast away oil - the environmental impact is much worse. Aerosol propellants are depleting and damaging our ozone layer. We need the ozone to shield us from the sun’s harmful UVA/UVB rays and act as our built in sunscreen layer. Without it, NASA has theorized rapid climate change via rising temperatures. We’re not about to jeopardize the entire world just for a few more minutes of snoozing.3. Is Talc in Dry Shampoo Safe?ANSWER: Another no here, too. While talc is still used in many conventional dry shampoo formulas, it does not mean it’s a “safe” ingredient. The use of talc has been linked to cancer. Safer and natural alternatives are rice, charcoal or bamboo powders.4. Is Dry Shampoo Bad For My Hair?ANSWER: Yes and no. It can be harmful to your hair if you are relying solely on dry shampoo and not taking the time to properly shampoo and cleanse your scalp and hair in between uses. We live in a high demand, fast paced world, so little shortcuts to get more minutes back in the day can be a godsend. Make sure to use a natural dry shampoo when only necessary to keep your hair and scalp healthy and happy.5. Can Dry Shampoo cause breakouts and acne?ANSWER: Yes. Same deal here. If you aren’t cleansing and clarifying your scalp, there will eventually be a heavy buildup of powder, oil and dead skin cells which can lead to clogged pores, leading to breakouts and irritation on your scalp. We’re already battling acne on other parts of our body, so let’s leave our head off the table.Top 6 Dry Shampoo Ingredients to AvoidWhen you start actively reading ingredient labels, it’s hard to stop. Consciousness is irreversible and pouring over the long list can be slightly addicting (just us?). We scoured the internet to save you time and picked out the top six common (and toxic) dry shampoo ingredients you should be avoiding. It’s all a personal choice, but why use potentially harmful hair products when you can opt for natural and safe? Read below to see if any of the usual suspects are in your dry shampoo brand and check out our natural dry shampoo DIY recipe if you are ready to ditch the toxins completely.1. TalcWe covered talc earlier, when we exposed that it could be hiding in your makeup, and here it is again, lurking in conventional dry shampoos. Talc is used in dry shampoo formulas because of its excellent absorbent abilities, which makes perfect sense until you learn more about its dark underbelly. Talc is a material made of magnesium, silicon, and oxygen and may also have asbestos fibers. It’s the asbestos fibers that are the scary part, which can pose health risks such as respiratory toxicity as well as cancer.2. LPG's (Liquid Petroleum Gas) Butane, Propane & IsobutaneThis toxic aerosol ingredient is what’s jetting your dry shampoo at top speed towards your roots. While there can be pump spray bottles or loose powder dry shampoos, the majority of dry shampoos are in an aerosol container. It’s already widely known that this odorless, colorless gas is extra harmful to our precious ozone layer. Additionally, aerosols can make the air around you difficult to breathe, can cause headaches, or even nausea to you and everyone near the area you’re spraying in. Save the earth and the people around you from unnecessary LPG exposure.3. PhenoxyethanolWhile this chemical can be found naturally in green tea (go, nature!) we’re talking about the synthetically manufactured version that’s known as a “natural identical.” We’re on team “if it ain’t broke, don’t fix it,” so we’re not sure why anyone would opt for a lab ingredient frankenstein versus the original goodness. Phenoxyethanol’s purpose is to help fight bacteria. The EU and Japan have approved the use for up to 1%, but we can’t help but think of the cumulative effects of this controversial dry shampoo ingredient. The jury is still out on Phenoxyethanol long term effects, but studies have shown it can lead to developmental and reproductive issues as well as being linked to cancer. We’ll take a hard pass and stick with the green tea version.4. Cetrimonium ChlorideIf you are looking to banish hair static, cetrimonium chloride is your conventional dry shampoo ingredient addition. We get it, no one wants to walk around looking like a baby duck’s head, but this toxic dry shampoo ingredient has been classified by the AFH Library as toxic, irritating and allergenic, not to mention lethal if orally ingested. As the US is playing catch up to the world in cosmetics regulations, we couldn't help but notice that the EU Cosmetics Directive only allows a maximum concentration of .1% to be used. If you’re looking to learn about regulations in the beauty industry, read more about how The EU Banned 1328 Chemicals from Cosmetics but the US Banned Only 30.5. AlcoholThe purpose of dry shampoo is to draw moisture and oil away from the scalp, and this is where alcohol comes in. Alcohol can be extremely drying to our delicate strands and head, absorbing natural oils that are needed for a healthy scalp. Excessive use of dry shampoos that contain alcohol can lead to long-term hair and scalp damage. When dry shampoo is used too often, it can cause dandruff, dryness and blocked pores.6. Siloxane, Silicones & OctamethylcyclotetrasiloxaneIf you’ve been following our blog, you already have a good grasp on silicones and why we’re so against them. Silicones and siloxanes are used in a variety of conventional beauty products and are commonly included for their ability to not break down during application and to help product formulas dry faster. There has been a slight shift away from this questionable ingredient after scientific studies, and Canada and California have been taking a closer look, but overall, silicones are still very common in personal care products.How to Correctly Wash Your Hair with Natural ShampooYou might already be a shampoo pro, but if you aren’t sure you’re correctly shampooing your hair, we’ve here to help! To take the guesswork out of your hair care routine, we also created a special hair care bundle to help volumize your locks.Step One: Choose a Natural ShampooWe all have different types of hair, and not every natural shampoo works for every hair type. Luckily, we’ve taken the tricky part out of decoding your perfect natural shampoo with a helpful guide on how to choose the correct natural shampoo and conditioner. Whether you tend to be more oily prone or frizzy, we’ve got a natural shampoo for you!Step Two: Turn The Water Temp DownWhile we love a good, hot steam session, your hair doesn’t appreciate it as much. Extra hot water can be drying and damaging to your hair. To achieve the best shampoo results, make sure your hair is extremely saturated with water before applying natural shampoo to your roots. This will allow the shampoo formula to go to work for you with ease and help eliminate residue build up on your scalp and hair.Step Three: Scalp MassageAfter you are all suds-up, get in there with your fingers and give your scalp a nice massage. Make sure to focus on the entire scalp to help promote growth and get into any areas that have extra oil or dead skin cell build-up.Step Four: Rinse ThoroughlyWhen you feel like you’ve given your scalp a good gentle scrub down, rinse with lukewarm water until all shampoo product has left your hair.Step Five: ConditionThe same goes for natural conditioner, pick the correct formula that suits your hair type. Feel free to mix and match between the hair care collections. Once you’ve gently squeezed out the excess water in hair after shampooing, apply a generous amount of conditioner to the strands, avoiding your roots and base of your scalp. This will help prevent oily roots.PRO TIP:When drying your hair, avoid harshly rubbing in between a towel. This friction causing motion can lead to hair damage and breakage.PRO TIP:Avoid brushing your hair while wet. When hair is wet, it’s extremely susceptible to breakage and damage, too. Opt for a wide-tooth comb to gently comb strands into place and work out any tangles.Why Choose Natural Shampoo?If you’re still wondering why it’s worth switching to natural hair care products, let us break you down on the amazing ingredients in our natural hair care formulas. Trade in icky ingredients for lush botanicals and herbs that pack a potent punch of nourishing vitamins and minerals. You’ll be well on your way to 2018 hair goals in no time.If you have fine hair and have been searching for a volumizing shampoo, your hunt is over. Our Kelp & Mint Volumizing Shampoo checks off all the wishlist boxes. It’s safe for color treated hair, vegan, gluten free and did we mention the invigorating peppermint smell? With key ingredients like plant cellulose, peppermint, and kelp, our volumizing hair collection was developed for people with fine hair in mind; this super nourishing formula gives your lovely locks extra fullness, body and shine - three major hair care solutions you’ve been looking for! The gentle zip from peppermint will help to stimulate your scalp, while kelp works on thickening your hair. Who knew that kelp could also add that perfect amount of shine? Did you know that peppermint oil can help stimulate hair growth? Done and done.Remember how cute those baby ducks were? Us, too, but we’d rather not have our hair looking like one. We formulated a natural hair serum to strengthen and smooth your hair all while giving a hefty dose of much-needed vitamins. Plant-derived Pro-Vitamin B5 is a nutrient used to promote healthy shine and texture to hair, and plant-derived Tocopherol (vitamin E) stimulates your scalp’s capillaries, aiding in healthy growth and proper circulation at the root. This healthy serum is a true multitasker all on its own, as it smoothes away frizz and leaves a naturally silky, healthy shine while feeding hair roots, shafts and cuticles beneficial nutrients to protect and strengthen each strand.Tags: Body, Hair Care, Susies Lab