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  • he Ugly Truth about Dry Shampoo and... The Ugly Truth about Dry Shampoo and Why Natural Shampoo is BetterWe’re uncovering why conventional dry shampoo is bad for your hair.Posted on February 23, 2018Written by: 100% PURE®Are you a dry shampoo addict or just use it in a pinch? We’ve all been there, maybe you hit snooze a few times too many, or you’re trying to extend your blowout session an extra day. Dry shampoo can be a beauty game-changer but it can also be a hidden source of toxins and future scalp problems. We’re covering all the in’s and out’s of dry shampoo with an easy to follow guide on how to properly shampoo your hair with natural shampoo. An incredible recent study released a few days ago by ScienceMag just revealed that our personal aerosol products, such as hairspray and dry shampoo, could be adding a significant amount of air pollution, and is rivaling Los Angeles car emission pollution via ground level ozone exposure. Yikes. If you don’t know, now you do. Keep on reading to learn why natural shampoo is better for healthy, volumized hair.Top 5 Dry Shampoo Questions Answered1. Does Dry Shampoo Actually Clean Your Hair?ANSWER: The short answer, no. Dry shampoos should not be a replacement for actual hair cleansing and clarifying with shampoo. Our scalps need the benefit of shampoo cleansing to rid our heads of excess scalp oil. If you’ve been relying heavily on dry shampoo to cut down your shower time, we’d recommend only using a natural dry shampoo when you absolutely need it. Otherwise you’re risking damage to your follicles and the potential of dandruff.2. Is Aerosol Dry Shampoo Better Than Powder Dry Shampoo?ANSWER: Absolutely no on this one. While the convenience factor might be enticing - just a few quick sprays to blast away oil - the environmental impact is much worse. Aerosol propellants are depleting and damaging our ozone layer. We need the ozone to shield us from the sun’s harmful UVA/UVB rays and act as our built in sunscreen layer. Without it, NASA has theorized rapid climate change via rising temperatures. We’re not about to jeopardize the entire world just for a few more minutes of snoozing.3. Is Talc in Dry Shampoo Safe?ANSWER: Another no here, too. While talc is still used in many conventional dry shampoo formulas, it does not mean it’s a “safe” ingredient. The use of talc has been linked to cancer. Safer and natural alternatives are rice, charcoal or bamboo powders.4. Is Dry Shampoo Bad For My Hair?ANSWER: Yes and no. It can be harmful to your hair if you are relying solely on dry shampoo and not taking the time to properly shampoo and cleanse your scalp and hair in between uses. We live in a high demand, fast paced world, so little shortcuts to get more minutes back in the day can be a godsend. Make sure to use a natural dry shampoo when only necessary to keep your hair and scalp healthy and happy.5. Can Dry Shampoo cause breakouts and acne?ANSWER: Yes. Same deal here. If you aren’t cleansing and clarifying your scalp, there will eventually be a heavy buildup of powder, oil and dead skin cells which can lead to clogged pores, leading to breakouts and irritation on your scalp. We’re already battling acne on other parts of our body, so let’s leave our head off the table.Top 6 Dry Shampoo Ingredients to AvoidWhen you start actively reading ingredient labels, it’s hard to stop. Consciousness is irreversible and pouring over the long list can be slightly addicting (just us?). We scoured the internet to save you time and picked out the top six common (and toxic) dry shampoo ingredients you should be avoiding. It’s all a personal choice, but why use potentially harmful hair products when you can opt for natural and safe? Read below to see if any of the usual suspects are in your dry shampoo brand and check out our natural dry shampoo DIY recipe if you are ready to ditch the toxins completely.1. TalcWe covered talc earlier, when we exposed that it could be hiding in your makeup, and here it is again, lurking in conventional dry shampoos. Talc is used in dry shampoo formulas because of its excellent absorbent abilities, which makes perfect sense until you learn more about its dark underbelly. Talc is a material made of magnesium, silicon, and oxygen and may also have asbestos fibers. It’s the asbestos fibers that are the scary part, which can pose health risks such as respiratory toxicity as well as cancer.2. LPG's (Liquid Petroleum Gas) Butane, Propane & IsobutaneThis toxic aerosol ingredient is what’s jetting your dry shampoo at top speed towards your roots. While there can be pump spray bottles or loose powder dry shampoos, the majority of dry shampoos are in an aerosol container. It’s already widely known that this odorless, colorless gas is extra harmful to our precious ozone layer. Additionally, aerosols can make the air around you difficult to breathe, can cause headaches, or even nausea to you and everyone near the area you’re spraying in. Save the earth and the people around you from unnecessary LPG exposure.3. PhenoxyethanolWhile this chemical can be found naturally in green tea (go, nature!) we’re talking about the synthetically manufactured version that’s known as a “natural identical.” We’re on team “if it ain’t broke, don’t fix it,” so we’re not sure why anyone would opt for a lab ingredient frankenstein versus the original goodness. Phenoxyethanol’s purpose is to help fight bacteria. The EU and Japan have approved the use for up to 1%, but we can’t help but think of the cumulative effects of this controversial dry shampoo ingredient. The jury is still out on Phenoxyethanol long term effects, but studies have shown it can lead to developmental and reproductive issues as well as being linked to cancer. We’ll take a hard pass and stick with the green tea version.4. Cetrimonium ChlorideIf you are looking to banish hair static, cetrimonium chloride is your conventional dry shampoo ingredient addition. We get it, no one wants to walk around looking like a baby duck’s head, but this toxic dry shampoo ingredient has been classified by the AFH Library as toxic, irritating and allergenic, not to mention lethal if orally ingested. As the US is playing catch up to the world in cosmetics regulations, we couldn't help but notice that the EU Cosmetics Directive only allows a maximum concentration of .1% to be used. If you’re looking to learn about regulations in the beauty industry, read more about how The EU Banned 1328 Chemicals from Cosmetics but the US Banned Only 30.5. AlcoholThe purpose of dry shampoo is to draw moisture and oil away from the scalp, and this is where alcohol comes in. Alcohol can be extremely drying to our delicate strands and head, absorbing natural oils that are needed for a healthy scalp. Excessive use of dry shampoos that contain alcohol can lead to long-term hair and scalp damage. When dry shampoo is used too often, it can cause dandruff, dryness and blocked pores.6. Siloxane, Silicones & OctamethylcyclotetrasiloxaneIf you’ve been following our blog, you already have a good grasp on silicones and why we’re so against them. Silicones and siloxanes are used in a variety of conventional beauty products and are commonly included for their ability to not break down during application and to help product formulas dry faster. There has been a slight shift away from this questionable ingredient after scientific studies, and Canada and California have been taking a closer look, but overall, silicones are still very common in personal care products.How to Correctly Wash Your Hair with Natural ShampooYou might already be a shampoo pro, but if you aren’t sure you’re correctly shampooing your hair, we’ve here to help! To take the guesswork out of your hair care routine, we also created a special hair care bundle to help volumize your locks.Step One: Choose a Natural ShampooWe all have different types of hair, and not every natural shampoo works for every hair type. Luckily, we’ve taken the tricky part out of decoding your perfect natural shampoo with a helpful guide on how to choose the correct natural shampoo and conditioner. Whether you tend to be more oily prone or frizzy, we’ve got a natural shampoo for you!Step Two: Turn The Water Temp DownWhile we love a good, hot steam session, your hair doesn’t appreciate it as much. Extra hot water can be drying and damaging to your hair. To achieve the best shampoo results, make sure your hair is extremely saturated with water before applying natural shampoo to your roots. This will allow the shampoo formula to go to work for you with ease and help eliminate residue build up on your scalp and hair.Step Three: Scalp MassageAfter you are all suds-up, get in there with your fingers and give your scalp a nice massage. Make sure to focus on the entire scalp to help promote growth and get into any areas that have extra oil or dead skin cell build-up.Step Four: Rinse ThoroughlyWhen you feel like you’ve given your scalp a good gentle scrub down, rinse with lukewarm water until all shampoo product has left your hair.Step Five: ConditionThe same goes for natural conditioner, pick the correct formula that suits your hair type. Feel free to mix and match between the hair care collections. Once you’ve gently squeezed out the excess water in hair after shampooing, apply a generous amount of conditioner to the strands, avoiding your roots and base of your scalp. This will help prevent oily roots.PRO TIP:When drying your hair, avoid harshly rubbing in between a towel. This friction causing motion can lead to hair damage and breakage.PRO TIP:Avoid brushing your hair while wet. When hair is wet, it’s extremely susceptible to breakage and damage, too. Opt for a wide-tooth comb to gently comb strands into place and work out any tangles.Why Choose Natural Shampoo?If you’re still wondering why it’s worth switching to natural hair care products, let us break you down on the amazing ingredients in our natural hair care formulas. Trade in icky ingredients for lush botanicals and herbs that pack a potent punch of nourishing vitamins and minerals. You’ll be well on your way to 2018 hair goals in no time.If you have fine hair and have been searching for a volumizing shampoo, your hunt is over. Our Kelp & Mint Volumizing Shampoo checks off all the wishlist boxes. It’s safe for color treated hair, vegan, gluten free and did we mention the invigorating peppermint smell? With key ingredients like plant cellulose, peppermint, and kelp, our volumizing hair collection was developed for people with fine hair in mind; this super nourishing formula gives your lovely locks extra fullness, body and shine - three major hair care solutions you’ve been looking for! The gentle zip from peppermint will help to stimulate your scalp, while kelp works on thickening your hair. Who knew that kelp could also add that perfect amount of shine? Did you know that peppermint oil can help stimulate hair growth? Done and done.Remember how cute those baby ducks were? Us, too, but we’d rather not have our hair looking like one. We formulated a natural hair serum to strengthen and smooth your hair all while giving a hefty dose of much-needed vitamins. Plant-derived Pro-Vitamin B5 is a nutrient used to promote healthy shine and texture to hair, and plant-derived Tocopherol (vitamin E) stimulates your scalp’s capillaries, aiding in healthy growth and proper circulation at the root. This healthy serum is a true multitasker all on its own, as it smoothes away frizz and leaves a naturally silky, healthy shine while feeding hair roots, shafts and cuticles beneficial nutrients to protect and strengthen each strand.Tags: Body, Hair Care, Susies Lab
  • 완벽한 눈썹을 위한 5가지 화장품 5 Cosmetic Treatments for Perfect BrowsFeeling like your natural eyebrows are far from perfect? Check out these top-trending treatments for perfect brows!Makeup // Skincare // December 26, 2018 // 100% PURE®Facebook Twitter Pinterest E-mailWhen it comes to our brows, we do NOT play around. Whether we’re wearing our eyebrows thin, bushy, feathered or ultra arched, they’ve got to be perfect and as close to identical as possible.Achieving perfect brows can sometimes be easier said than done. We know they’re supposed to be sisters and not twins, but sometimes they don’t even look related! On top of that, all the bad brow decisions we’ve made over the years are finally starting to catch up and now we’re left needing a little help. If you want to step up your brow game, we’ve got 5 trending treatment tips for achieving a flawless set of eyebrows that will frame your face perfectly.MicrobladingWhat is microblading? Trending now for the past 3-4 years, this is a relatively new technique of enhancing eyebrows. Using a very small detailing needle, a cosmetic professional will essentially tattoo tiny hair-like strokes in the brow area to mimic eyebrow strands. Once complete, the overall effect can be mild to extreme depending on preference, and while it does involve needles, it’s reported to be relatively low on the pain scale. While the results are meant to be long-lasting after about 2 weeks of healing, this is only considered a semi-permanent procedure, and may require maintenance down the road.This technique is great for all sorts of brow goals. Microblading can help to achieve bolder brows, or simply fill in sparse areas. This treatment is perfect for those with hair growth conditions like alopecia, who are looking for long-term results.ThreadingSome of you may already be familiar with threading, as it is by no means a new technique. Threading is a method of removing hair from the face and brow area with delicate threads that gently shear hair from the face. As a method of temporary hair removal, this is a procedure that has to be repeated. However, depending on hair thickness and brow shape, the results can endure quite well.Threading works best for those that have full brows, thick brows, and unruly facial hair that grows back quickly (looking at you, mini mustache). Threading pulls the hair out at the root, which delays regrowth time and produces smooth results. Threading can also work well for those with moderate to prominent brow fullness. This treatment may work well for those with acne, however this may not be the most compatible treatment for those with sensitive skin.PRO TIP: Planning to get threaded? Make sure your face is freshly cleansed and makeup free before your appointment. If your skin is harboring dirt or impurities, those pore-cloggers will slide right into your freshly exposed hair follicle during threading (since the ‘threads’ slide directly against your skin, they’ll push anything on skin’s surface into the follicle). The result of getting threaded with a dirty face can be a sudden, sometimes severe breakout that could last a few days to a week - so come prepared with a fresh face!LaserLooking for eyebrow control that lasts? Laser hair removal is the way to go, and results in defined, targeted brow shaping. There are a few stigmas around laser hair removal, such as discomfort, aftercare, and cost. However in the long run, laser hair removal can be one of the best investments for long-term results. The actual procedure time for lasering the brow area is just as quick as a wax. The regrowth time and thickness after laser is dramatically reduced, which is why over time, lasering can result in semi-permanent results.Of brow perfecting techniques, this is one of the more controversial options. Some are afraid of the risks, which can include redness and irritation, burns, and scarring. It is very important to research and find care providers that you trust for semi-invasive treatments like lasering and microblading. Be sure to meet with your technician beforehand for your own peace of mind, to get the full details of preparation, procedure, and aftercare. Even with the risks, lasering can be a great option for long term results.Plucking / ShapingAs far as brow shaping goes, this is probably the most common option. Plucking, waxing and shaping is usually offered at spas and salons - but it isn’t easy to trust just anyone with our brows! While it can be uncomfortable, plucking and using hair removal cream are both styles of brow shaping that are readily accessible for anyone if you have the confidence in shaping your own brows. Though the results of these hair shaping techniques are usually temporary, one bad experience can scar us (figuratively) for life. When utilizing this method for perfecting your natural eyebrows, it’s better to start with minimal hair removal and work up to the brow shape and scale that you desire.MakeupThe final – and our personal favorite – technique for perfecting the brows. This technique is better for those that want to darken, thicken, and enhance brows rather than reduce or remove brow hair. It’s also the least invasive, and can easily be done at home. There are plenty of formula options for brow products, such as creams, powders and gels. Each makes it easy to fill in eyebrows for more even, matching brows that are both bold and beautiful.For those with thin or sparse brow hair, or those looking to create very sharp and defined set of brows, brow pomade is a great option. Our Long Last Brows is a gel-pomade formula that incorporates skin and hair conditioning ingredients like avocado and vitamin E, to support brow growth for achieving fuller brows.If you have somewhat thick brows already, or like to layer multiple brow techniques, brow gel is a great option. You can use this product on brows that have been microbladed or otherwise shaped, or on top of brows that have been filled in with gel or pomade. The Green Tea Fiber Brow Builder does an A+ job at molding and taming your brows, and bonus: it includes green tea fiber for an instantly thicker, fuller effect.Any one of these options can help us achieve our brow goals. The question is: which brow technique will you (and your brows) choose?Tags: Makeup, Skin Care< Older Post | Newer Post >
  • 각질을 커어하는방법 How to ExfoliateBreaking down the best ways to exfoliate for your skin type, the do’s and don’ts of exfoliating, and how to exfoliate during each seasonSkincare // How-To's // Updated on December 21, 2018 // 100% PURE®Facebook Twitter Pinterest E-mailFor many, a common skin care routine is as simple as cleanse, moisturize, and go! Often overlooked, exfoliation is an important step in a healthy skin care routine for all skin types (yes, even sensitive skin can benefit from gentle exfoliation with the right products). In this post, we’ll demystify this important skin care step, and guide you through exfoliation basics for every skin type and season.When we created our Acai Pulp Facial Scrub, we were on a mission to formulate an organic exfoliating scrub that’s free of harmful chemicals and plastics. This scrub buffs away dead skin, promoting healthy circulation and a bright complexion; and while it’s super effective, it’s also free of artificial chemicals and detergents that are harmful to our bodies, and free of environmentally damaging exfoliating beads. This intensive and concentrated scrub is chock full of antioxidant rich super fruits for fortifying skin against environmental and free radical damage to keep filthy smog, exhaust, and environmental debris from wreaking havoc on your delicate skin.When exfoliating your delicate facial skin, it’s important to use the right ingredients, and to avoid large-grained mechanical exfoliators. Rubbing big, rough grains of sand, sugar, and salt into your skin can contribute to skin damage over time. It’s much better to use fine-grained exfoliants. That’s why our formula features grape seed and acai pulp, which are gentle enough for use even on sensitive skin - but also pack in plenty of buffing powder to slough away bumps, flakes, and dead layers to reveal fresh, more supple skin. The additions of elderberry, yumberry, and goji berry pack on the skin-nourishing potential in this fruity little natural wonder.How to Exfoliate for All Skin TypesOILY / ACNE PRONE SKINWhen skin doesn’t shed fast enough, a buildup of dead skin cells can occur. This buildup can cover and clog the pores, causing sebum (your skin’s natural oil) to accumulate within them. As acne-causing bacteria feed on sebum, a buildup of sebum underneath your skin can result in acne-causing bacteria reproducing at larger rates, resulting in breakouts. Exfoliating helps to clear pores by removing the dead skin cells, dirt, and oil that can build up and create clogging complications. Generally, exfoliating your face 2-3 times a week would be beneficial for oily skin. Acne-prone skin can be more sensitive than other skin types, so when exfoliating, make sure to mix the scrub with water on fingers before applying, and cut down to 1-2 times a week if skin seems to be more sensitive than usual.DRY SKINExfoliation for dry skin should be less frequent, as the skin’s lipid barrier can be compromised with over exfoliation. For dry skin types, flakes, bumps, and uneven patches are frustratingly common occurrences. Regularly exfoliating helps to clear flakes and bumps, resulting in skin that’s softer and more smooth to the touch. Added bonus? Your makeup application will be much more manageable, since smoothed skin allows for a more even finish!AGING SKINAs we age, average rate of skin cell turnover (the process that reveals fresh, younger layers of skin) slows down. Before the age of thirty, our skin normally sheds every 28 days. After 30 however, that rate begins to slow down and continues to slow every year. Exfoliating helps to speed up and increase skin cell turnover rate, boosting your skin’s circulation and healing process. By clearing away dead skin cells that cause dullness, exfoliation can also brighten your complexion, giving you a healthy, natural glow.DULL / LACKLUSTER SKINSloughing off dead skin cells helps to reveal the fresh, youthful skin waiting beneath. If you feel your complexion is a bit on the ‘blah’ side, exfoliation can perk your skin right up; using an organic facial scrub with brightening fruit extracts and citrus can certainly be an asset in this department!Scrub After-CareYou may already know how to exfoliate your skin properly - but it’s just as important to keep on caring for your skin after exfoliation. Especially after exfoliating, it’s important to be gentle with your skin, and to protect it from the elements.We recommend that you carefully check any conventional cleansers, toners, and other skin products that you use every day. If any of your daily skin care products feature chemical exfoliants such as citric acid, salicylic acid, or lactic acid, you should avoid using them for a few days after you’ve used your scrub. Too many courses of mechanical and chemical exfoliation can result in irritation and inflammation in the skin, which can in turn contribute to skin damage over time. You should also make sure to steer clear from products that contain harmful, denatured alcohols such as cetyl alcohol. These ingredients can dry your skin and damage it at the cellular level; applying them to your skin right after exfoliating will allow them to penetrate even deeper into the tissue.The best way to care for your skin after exfoliating is by applying light products that will deliver deep hydration. We love our Deep Hydration Sheet Masks, which deliver a powerful dose of hydration using natural ingredients--resulting in plumped, supple-looking skin. Our Restorative Sea Culture Hydrating Toner is another great hydrator. It’s packed with marine nutrients to soften and brighten your skin, it’ll help your skin to recover from the exfoliation process looking smoother and brighter than before.How to Exfoliate in 6 StepsSTEP #1First things first: start with a cleanser that’s right for your skin type. We chose our Coconut Oil Cleansing Milk since it’s a super gentle, moisturizing cleanser that works for all skin types. Take your time when massaging this cleanser into your skin, to increase blood flow and circulation.STEP #2Next, use our pamper worthy Acai Pulp Facial Scrub for exfoliating. This scrub uses 2 sizes of grape seeds for amazing exfoliation results. The larger seeds buff away flakes and bumps, and the small seeds polish the skin, making it feel supple and soft. Because this is a potent formula, make sure to first emulsify a quarter sized amount onto your fingers with water, and use on wet skin. When applying any facial scrub, take care to massage gently into skin using upward circular motions for up to 2 minutes. Rubbing any scrub too vigorously into skin, or rubbing it in for too long, can cause irritation and damage to the skin.STEP #3Now that you’ve exfoliated your skin, it’s time to reap the next phase of benefits from exfoliation: better product absorption! We love our Restorative Sea Culture Toner because of the amount of hydration it delivers into skin with purely sourced, gelatinous algin from seaweed. It also helps to soothe skin and reduce inflammation with calming, alcohol-free witch hazel. Any skin type can use a bit of hydration to restore plump, more youthful looking skin!STEP #4The next step is to apply nourishing serums that can deeply penetrate your freshly exfoliated skin; a great serum option would be the Restorative Sea Culture Replenishing Serum for enhanced hydration and nourishment after exfoliation.STEP #5Especially after exfoliating, we need to make sure our skin gets all the hydration and moisture it needs. We use the Hydra Drench Cream which hydrates and softens skin, then follow with the Restorative Sea Culture Extra Riche Créme for deep, water locking moisture from bacuri butter, shea butter, coconut oil, and jojoba oil.STEP #6Last but certainly not least, add an eye cream to your ultra primed skin! For PM use, try our Retinol PM Eye Cream. If you’re following up after a morning exfoliating session, try our super moisturizing Super Fruit Oil Nourishing Eye Cream for daytime wear.The Do’s and Don’ts of ExfoliatingDOExfoliate at night, and make sure to use SPF during the day; the fresh skin that’s been revealed is delicate, and needs to be pampered and protected. It can also be more sensitive to sunlight, and using a natural sunscreen will protect it from sun damage.Exfoliate 1-3 times a week depending on skin type. Once a week is recommended for those with sensitive skin types, and for more oily skin types, 3 times a week is recommended. Gauge how your skin feels, and add in more or less exfoliation as needed.Exfoliate your body, not just your face; properly exfoliating your body can buff away dry skin and prime skin for maximum absorption of products to follow. Dry brush your skin with a bath sponge or body brush, to remove already loose dead skin. When adding your natural body scrub to wet skin, always be sure to gently massage into skin using circular motions to increase circulation and get an even exfoliation. Follow with an ultra skin softening, nourishing body cream or body butter in your signature scent to restore hydration and moisture to freshly exfoliated, delicate skin.DON'TDon’t over-exfoliate! It can cause damage to the skin’s lipid barrier. Exfoliating too frequently can cause damage to the skin itself, but can also cause increased dryness and sensitivity. Gentle exfoliation is key.Don’t exfoliate damaged skin! If you have sunburnt or hypersensitive skin, or open acne lesions on your face, exfoliation can make damaged skin issues worse.Don’t use plastic exfoliant beads! These beads have been banned since July of 2017, however there are still brands selling products that contain them, so you’ll have to carefully read product labels. These plastic beads go down the drain and end up in our ocean, wreaking havoc on both plant and animal marine life.Don’t use salt or sugar scrubs! They may prove too harsh for delicate skin of your face; save these for rougher parts of your body like elbows, knees, and anywhere else you have a tough buildup of dead or dry skin. Any scrub that’s too abrasive can cause micro tears in the skin. Ground apricot pits are more eco-friendly than plastic beads, but are another big culprit to micro tears and they should be avoided.How to Exfoliate for Fall & WinterDuring fall and winter, it’s normal to be tempted to up your exfoliating game, as the cold air outside and the dry warm air indoors can create more dryness in the skin. Just make sure to follow up with ample hydrating and moisturizing products.How to Exfoliate for Spring & SummerThere can be more moisture in the air during spring, and depending on where you live, summer can be quite humid. You can lessen your exfoliation depending on your skin type. For example, if you’re experiencing a blemish flare-up, this may be a good time to up your exfoliation, to clear dead skin buildup in pores and keep debris from sticking to skin due to increased moisture in the air.Not to be forgotten, exfoliation is a super important part of your skin care routine, no matter your skin type! Following these basic guidelines will lead to rejuvenated, brighter, and potentially clearer skin. Sound good? We think so too.Tags: how-to, Skin Care