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작성일 2019-03-06
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The complete guide to every 100% PURE natural lipstick formula with lipstick swatches and shade descriptions.A beauty lover can never have too many lipsticks... right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some eye candy in store for you! Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this straightforward natural lipstick guide, we’ll guide you through finishes, shade descriptions, and lipstick swatches. Get ready to meet your one true natural lipstick love! What Lipstick Finish Should I Get?Color might be the first thing you notice in a natural lipstick, but the second most important factor is the finish. We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal style. We’ll help you find exactly what you’re looking for in a natural lipstick, minus the missteps. Types of Lipstick FinishesMatte and gloss and satin, oh my! Have you ever stood in your local paint department, obsessively comparing eggshell to semi-matte paint chips? Well, choosing your lipstick is just like choosing your wall paint finish. Lipstick finish matters, and can drastically change the vibe of any shade or makeup look. We’re comparing common lipstick finishes, to make it easier for you to decide which one is right for you. Peep below to explore high impact lipstick finishes to low-key pouts. High Gloss Try: Lip Caramel: Red Velvet To sum up this high gloss lipstick finish, think vintage candy red convertible. It’s here, it’s sexy, and it demands to be seen. High gloss shine is extra in a big way. This unforgettable finish is perfect for making your pout the center of attention while the rest of your makeup takes a backseat. Gloss Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Dahlia Richly pigmented, smooth and ultra hydrating best describe a traditional gloss finish lipstick. These classic creamy formulas are the perfect balance of high shine and matte. The Goldilocks of lipstick finishes. Because of the ultra creamy formula, gloss lipsticks perform best when used in conjunction with a natural lip liner to prevent bleeding or feathering. Satin Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy Satin finish gives off that perfect middle ground shine, and can vary from shade to shade. The majority of satin finish natural lipsticks are highly pigmented and opaque. They serve a smooth feeling (and lustrous look) on your lips. Matte Try: Cocoa Butter Semi-Matte Lipstick: Sonora Matte lipsticks are somewhat new to the game, but we predict they’ll be an everlasting makeup trend. Every makeup artist has at least a few matte lipsticks in regular rotation. Matte lipsticks are the complete opposite of gloss or shine. The flat and almost powdery finish has a way of making even the most daring shades wearable. That means matte lipsticks tend to flaunt more universally flattering hues. Sheer Try: Fruit Pigmented Lip Glaze: Pomegranate A Lip Glaze is a hybrid of a lipstick and lip balm. It’s best used when you’d like a sheer to semi-sheer layer of color on your lips for a low maintenance look. This barely there lip product will deeply moisturize your pout while it enhances your lips natural beauty. The semi-transparent pop of color will become a staple on your “I woke up like this” days. Tint Try: Fruit Pigmented Lip & Cheek Tint: Cranberry Glow Meet your multitasking hero that colors cheeks AND lips! It’s a blendable and buildable formula, with a creamy butter-balm texture. They’re also a step above on opacity compared to a lip butter. The easy push-pop tube makes it super travel-friendly for adding color on-the-go. Shimmer Try: Gemmed Lip Gloss: Garnet Remember High Gloss? Meet its close friend, Shimmer. Shimmery gloss has the same high impact shine without the deep, saturated color. Any lip product included in the shimmer category will have light reflecting qualities that will make your lips sparkle and shine. Color opacity on shimmery glosses usually leans light to none at all. Before You Choose Your Perfect Lipstick Shade...We know how tempting it is to dive head-first into the lipstick pool. But to be sure you’re picking the most flattering shade for you, start by identifying your skin tone first. No matter if your skin is fair, medium, or deep, everyone has a tone to their skin. That tone is the most important factor to consider when searching for your perfect shade of natural lipstick. Check out the basic skin tone breakdown below. It will help you navigate the guide coming up next: COOL SKIN TONES: Pink, Blue undertones WARM SKIN TONES: Yellow, Golden undertones OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones Your Guide to EVERY Natural LipstickOur fruit pigmented natural lipsticks get their color from fruits like pomegranates, raspberries, and plums -- not synthetic dyes. When you look below at our stunning lipstick swatches, you’ll wonder why you ever considered using a lipstick colored with crushed bugs. These natural lipsticks are packed with antioxidants, vitamins, and deeply moisturizing butters for a multitasking lip treatment. It’s a 2-for-1; basically beauty and brains in a lipstick tube. Finish: Matte Vegan: Yes Gluten Free: Yes Cruelty Free: Yes Shade Range: 24 We’ve formulated almost twenty on-trend matte lip colors so you don’t need to compromise beauty for your health. “Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern," says founder Susie Wang. Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety base of cocoa butter and shea butter to moisturize your pout. Rice powder is the key ingredient in achieving that perfect matte finish. PRO TIP: Expand your Cocoa Butter Semi-Matte Lipsticks shade range but mixing two or three lipsticks together. Create a custom shade that’s truly unique to you! DESERT ROSE Shade Description: Raspberry jam red Best Skin Tone: warm, cool, or olive OASIS Shade Description: Berry wine Best Skin Tone: warm, cool, or olive SAVANNA Shade Description: Pink mauve cocoa Best Skin Tone: warm or olive PLUME PINK Shade Description: Nude pink mauve Best Skin Tone: cool or olive PROTEA Shade Description: Neutral berry red with fuschia undertone Best Skin Tone: warm, cool, or olive PINK CANYON Shade Description: Dusty nude pink Best Skin Tone: warm, cool, or olive SANDSTONE Shade Description: Clay orange nude Best Skin Tone: warm or olive PRICKLY PEAR Shade Description: Vibrant coral pink Best Skin Tone: warm or olive CACTUS BLOOM Shade Description: Vibrant orange Best Skin Tone: warm or olive SONORA Shade Description: Orange red Best Skin Tone: warm or olive MARRAKESH Shade Description: Fuschia Best Skin Tone: cool or olive CURRANT Shade Description: Deep berry red Best Skin Tone: warm, cool, or olive BLOOD ORANGE Shade Description: Classic brick red Best Skin Tone: cool or olive HYACINTHUS Shade Description: Deep berry purple Best Skin Tone: cool or olive AUBERGINE Shade Description: Deep eggplant Best Skin Tone: cool or olive SAHARA Shade Description: Deep, neutral nude Best Skin Tone: warm, cool, or olive MOJAVE Shade Description: Warm, clay brown Best Skin Tone: warm or olive WINECUP Shade Description: Cool-toned, antique berry Best Skin Tone: cool or olive CACTI Shade Description: Cool-toned sepia brown Best Skin Tone: cool or olive AGAVE Shade Description: Warm, chocolatey nude brown Best Skin Tone: warm or olive NOPAL Shade Description: Neutral, deep, vibrant ruby Best Skin Tone: warm, cool, or olive MIRAGE Shade Description: Cool, deep dusty pink Best Skin Tone: cool or olive CASSIA Shade Description: Neutral, deep antique pink Best Skin Tone: warm, cool, or olive Finish: Satin-Gloss Vegan: Yes Gluten Free: Yes Cruelty Free: Yes Shade Range: 16 Pomegranate is one of our favorite fruits for oh-so-many reasons. It’s chock-full of potent fruit pigment as well as vitamin c and anti-aging antioxidants. We’ve formulated our Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks with super moisturizing pomegranate seed oil in a creamy base of shea butter. This super concentrated anti-aging formula will keep your lips soft with long lasting color. It’s basically a lip treatment that happens to be in your perfect lipstick shade. PEONY Shade Description: True pale pink Best Skin Tone: warm or olive HIBISCUS Shade Description: Deep, neon red-orange Best Skin Tone: warm or olive CALYPSO Shade Description: Berry red Best Skin Tone: cool or olive DAHLIA Shade Description: Deep wine red Best Skin Tone: cool or olive POPPY Shade Description: Bright blood red Best Skin Tone: warm, cool, or olive NARCISSUS Shade Description: Deep pink Best Skin Tone: cool or olive MAGNOLIA Shade Description: Bright bubblegum coral Best Skin Tone: warm, cool, or olive CALENDULA Shade Description: Coral pink nude Best Skin Tone: warm, cool, or olive FOXGLOVE Shade Description: Berry pink mauve Best Skin Tone: cool or olive PRIMROSE Shade Description: Bright pink Best Skin Tone: warm, cool, or olive CLOVER Shade Description: Deep, neutral pink-nude Best Skin Tone: warm, cool, or olive BUTTERCUP Shade Description: Cool, deep pink Best Skin Tone: cool or olive ZINNIA Shade Description: Cool, deep rosy brown Best Skin Tone: cool or olive BLACK ROSE Shade Description: Cool, deep wine color Best Skin Tone: cool or olive THISTLE Shade Description: Cool, rosy milk chocolate Best Skin Tone: cool or olive BEE BALM Shade Description: Warm, deep peachy pink Best Skin Tone: warm or olive Finish: Semi-Opaque Gloss Vegan: Yes Gluten Free: Yes Cruelty Free: Yes Shade Range: 20 Have you been looking for that perfect blend of a natural lipstick and lip balm? Look no further than our Fruit Pigmented Lip Glaze. This cruelty-free lip formula was created to give you the finest sheer wash of color for your lips. All twenty gorgeous lip glaze shades will cover your lips with highly nourishing vitamins and antioxidants. Treat your lips to deep hydration with skin softening avocado butter and cocoa butter. Lip Glazes are perfect for on-the-go makeup application; quickly swipe onto lips and you’re ready to get back to it! Stash one in your pocket, gym bag, or office drawer. PRO TIP:Oh no! You accidentally extended your Lip Glaze bullet too far out and it broke off! Don’t stress, pop the bullet into a small container with a lid and apply as normal with our Cruelty Free Retractable Lip Brush L10. SULTRY Shade Description: Warm peachy brown Best Skin Tone: warm or olive DAIQUIRI Shade Description: Medium pink Best Skin Tone: warm, cool, or olive SEDUCE Shade Description: Coral nude Best Skin Tone: warm or olive COQUETTE Shade Description: Dusty rose nude Best Skin Tone: warm, cool, or olive MELONTINI Shade Description: Peachy coral Best Skin Tone: warm, cool, or olive VIXEN Shade Description: Warm dusty pink Best Skin Tone: warm or olive CORALINE Shade Description: Red coral Best Skin Tone: warm, cool, or olive ROSEHIP Shade Description: Deep berry brown Best Skin Tone: warm, cool, or olive ROSE PETAL Shade Description: Deep mauve pink Best Skin Tone: warm, cool, or olive PEACH Shade Description: Deep peachy coral Best Skin Tone: warm or olive PEACH BELLINI Shade Description: Purple pink Best Skin Tone: cool or olive RHUBARB Shade Description: Deep berry pink Best Skin Tone: cool or olive LYCHEE Shade Description: Deep pink brown Best Skin Tone: warm, cool, or olive FIG Shade Description: Deep pale mauve Best Skin Tone: cool or olive ELDERBERRY Shade Description: Deep pink mauve Best Skin Tone: warm, cool, or olive VELVETEEN Shade Description: Dusty nude pink Best Skin Tone: warm, cool, or olive CABERNET Shade Description: Deep brick red Best Skin Tone: warm or olive STRAWBERRY Shade Description: Soft berry pink Best Skin Tone: warm or olive CHERRY Shade Description: Deep purple berry Best Skin Tone: cool or olive POMEGRANATE Shade Description: Deep pinky red Best Skin Tone: warm, cool, or olive Finish: Semi-Sheer Vegan: Yes Gluten Free: Yes Cruelty Free: Yes Shade Range: 4 These pocket-size lip products offer a subtle hint of color a nourishing base of avocado, shea, and cocoa butter. Give your lips a cooling peppermint refresh with our Fruit Pigmented Lip Butter Collection for on-the-go lip application. Our super hydrating lip butters will moisturize with a little kick of color while you’re out and about. The non-greasy, creamy formula will leave your lips silky and lightly pigmented all day long. PRO TIP:Keep your Lip Butters fingerprint free by applying butters to your lips with our Cruelty Free Retractable Lip Brush. CRANBERRY Shade Description: Deep red wine Best Skin Tone: warm, cool, or olive PEACH Shade Description: Bright coral Best Skin Tone: warm or olive POMEGRANATE Shade Description: Deep purple wine Best Skin Tone: cool or olive STRAWBERRY Shade Description: Medium earthy red Best Skin Tone: warm, cool, or olive Finish: High Gloss Vegan: Yes Gluten Free: Yes Cruelty Free: Yes Shade Range: 10 We created the Lip Caramel Collection for all beauty lovers who want intense, highly-pigmented liquid lipsticks. Intense, saturated color from fruit and achiote seeds is what infuses this lightweight liquid lip formula. Our innovative Lip Caramels combine the smooth texture of gloss with the high performance effects of a natural lipstick. Each lip caramel’s subtly sweet scent of vanilla and caramel will leave you reminiscing over delectably sweet treats! PRO TIP:Apply the Lip Caramel directly to lips, outlining first for a clean line. Leave as is for a high gloss finish, or blot gently with a tissue for a stained look. RUM NOUGAT Shade Description: Peachy nude Best Skin Tone: warm or olive BUTTERCHEW Shade Description: Pinky brown nude Best Skin Tone: warm, cool, or olive GANACHE Shade Description: Medium rosy nude Best Skin Tone: cool or olive TRUFFLE Shade Description: Deep mauve brown Best Skin Tone: cool or olive CHERRY CORDIAL Shade Description: Bright berry Best Skin Tone: cool or olive SCOTCH KISS Shade Description: Bright red-orange Best Skin Tone: warm or olive RED VELVET Shade Description: Deep classic red Best Skin Tone: warm, cool, or olive SORBETTO Shade Description: Medium pink-purple Best Skin Tone: cool or olive PLUM WINE Shade Description: Deep purple wine Best Skin Tone: cool or olive MELON DROP Shade Description: Bright coral pink Best Skin Tone: warm, cool, or olive Finish: High Gloss Vegan: Yes Gluten Free: Yes Cruelty Free: Yes Shade Range: 8 Our Gemmed Lip Gloss Collection was inspired by the beauty of semi-precious and precious gemstones. We’ve captured the sparkle and glimmer of these stones in a natural lip gloss formula. The high shine from vitamin E and vegetable glycerin is deeply moisturizing. Our sheer formula is made with six finely crushed gemstones: Labradorite, Moonstone, Australian Opal, Pyrite, Sunstone, and Mica. The lip gloss applicator was thoughtfully made with a hole in the center so it can hold more product, to allow for faster and easier application. PRO TIP:Our long lasting Gemmed Lip Gloss can be used by itself or layered on top of our other natural lipsticks to create more dimension and high gloss to your lips. CITRINE Shade Description: Sheer peachy red Best Skin Tone: warm or olive PEACOCK ORE Shade Description: Sheer pinky red Best Skin Tone: warm, cool, or olive RAINBOW AURA Shade Description: Sheer peachy nude Best Skin Tone: warm or olive ROSE QUARTZ Shade Description: Sheer pinky purple Best Skin Tone: cool or olive MOONSTONE Shade Description: Sheer mauve nude Best Skin Tone: warm or olive RUBY Shade Description: Semi-sheer deep magenta Best Skin Tone: cool or olive CRYSTAL Shade Description: Sheer pale nude Best Skin Tone: warm, cool, or olive GARNET Shade Description: Semi-sheer deep red Best Skin Tone: cool, or olive
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